Rule Ten: Tend Your Tribe

When you become an authority figure, what you really become is a leader. And leadership involves great responsibility, because it involves great power.

Seth Godin has set the buzzword for online authority with his new book Tribes, and it’s because he smartly taps into that primal psychological need for people to belong and to follow the leader. The question is… what kind of leader will you be?

Remember: Authority is powerful stuff. Authority can be abused and it can definitely corrupt… but it can also build trust, admiration, and respect.

Treat your tribe well, and authority will serve you well.