Rule Two: Don’t Sell… Teach

Many people think the main barrier to online marketing success is a lack of traffic. But it’s really a lack of trust. People love to buy stuff, but they hate to feel sold. So despite the fact that you’re building a website that will build your business, you need to concentrate on delivering value that builds authority.

Educational, tutorial-style content works online. It attracts links, it brings traffic, it builds trust, and it causes you to rank for relevant keyword-phrases in search engines. And all the while, you’re decreasing sales resistance, because after all… what is effective selling?

Selling is simply educating people about the benefits of doing business with you.