Rule Seven: SEO Matters

Pssst… here’s a secret. Search engine optimization is not that hard (at least in this context). In fact, I’m going to point you to free resources below that basically give away the farm when it comes to SEO for building an authority site.

The only mystery is why some online marketers neglect SEO. Some seem to think it’s somehow bad because it’s “gaming Google,” which is obviously in violation of local statutes, common decency, and the Geneva Convention.

It’s not. In fact, everything in this report is exactly what Google wants you to do. And if you’re doing the stuff revealed in this report, Google wants you to rank well. But you won’t rank well if you ignore SEO, and some jerk with shoddy content and a basic understanding of SEO will. And we can’t have that, can we?