Rule Nine: Design Makes the Site

They say “clothes make the man,” and that’s because human psychology favors and trusts pleasing packaging. The same applies to the way you dress up your content with site design. Don’t be sloppy.

When I first started Copyblogger, I thought content was the only king. As long as I followed the authority rules with regard to my content, that was all that mattered, right?

That was until the aforementioned Chris Pearson (an unknown at the time) created an iconic site design (now built on the Thesis framework) that helps my content spread and grows my authority to this day. As Copyblogger grew in popularity, Chris Pearson became a rock star web designer. But there’s no doubt that Chris’s design also helped Copyblogger become what it is.