Rule Three: Cornerstone Content

A cornerstone is something that is basic, essential, indispensable, and the chief foundation upon which something is constructed or developed. Cornerstone content reveals what people need to know to make use of your site and do business with you.

Beyond that, your cornerstone content should naturally rank for your most important keyword phrase (it’s what your site is about, right?). But to attract the links you need, your cornerstone content must not only be strategic—it must provide off-the-hook value.

Think about it this way: Imagine your ideal customer or client calls you on the phone. She’s got money and a problem, and you’ve got the solution. What would you tell her?