The 10 Rules for Building Authority Websites

To punish me for my contempt for authority, fate made me an authority myself. ~ Albert Einstein

The last thing I want you to think is that following rules is the way to succeed. In fact, breaking a few of the “rules” people try to dictate to you might be the smartest thing you ever do.

The title of this report has a double meaning. The first way to look at it is authority rules… as in it kicks ass and can’t be beat when it comes to publishing and marketing online.

And that’s the truth.

But when it comes to building authority sites or blogs (same difference, really, given Google’s preference for constantly-updated content), some things are fairly critical. The following ten elements of online authority are important enough to be considered rules that should be followed, not broken.

Let’s take a look at each: