ATTRACT
Every business needs customers, and that means you need a steady flow of qualified, targeted traffic to your business website. We'll teach you powerful and sustainable ways to attract new customers to your business, with content marketing, search engine optimization, social media and more.
ENGAGE
The "magic bullet" that lifts you above the competition is the creation of a website that establishes you as the authority in your field. We'll show you how to build a great-looking site, how to populate it with killer content, and how to position yourself to engage with your potential customers.
CONVERT
Traffic and engagement are nothing if you can't convert them to sales. We'll teach you the art and science of conversion, so that your design, your content, and your sales copy are all working together to make the sale. Because authority doesn't mean much if it doesn't convert into business.
How to Cut Through New Marketing Overwhelm
Online marketing, SEO, and social media might seem like a gigantic headache. There's so much conflicting advice, and daily news that proclaims the "new thing you must learn or your business will die."
So you might be surprised to discover that there are tried-and-true principles for attracting, engaging, and converting prospects to customers online. Things that work no matter what the "cool kids" say you must understand to survive.
Some techniques and strategies that have been used for more than a century to attract customers are still effective — if you understand the new rules and basic tools of the web and social media. Then you simply apply the fundamentals in this new context.
Yes, the tools and platforms have changed — radically, in some ways. But human nature hasn't. The core emotions that drive your customers to buy will never change.
The key is to understand the new communication tools, and effectively use them to deliver an enduring message. If that sounds tricky, getting started is easier than you think.
Where Do I Start?
No matter what kind of business you're in, what your market looks like, or what marketing tools you use to find customers, the foundation of online marketing is authority. That's why we say authority rules.
On one hand, that means authority allows you to rule your market without advertising or prospecting. On the other hand, there are certain fundamental rules of authority that you'll need to get to that enviable position.
It's these authority rules that let you position yourself as an expert in your space, and then watch as the rest of your marketing falls into place with just a few simple steps.
To get you started, we've got the 2011 Authority Rules report, which will get you up to speed fast on the fundamentals of effective online marketing. And we'll add in valuable articles and short videos on the key concepts that will make a difference in your business.